Simon Sinek : "It is not what you do but why you do it"

A critical contribution to social understanding. He presents the thesis that behavior is best driven by focus on why we doing things rather than what we do. Related to child abuse - it is not enough to create laws to punish abuse and provide rules to avoid situations where abuse can occur. It is not enough to get people to report abuse. It is important that everyone understand that abusing others causes pain - and we need to value not hurting others.